AshaMart
Farm-Fresh E-Commerce Platform for Daily Groceries & Orders
Overview
AshaMart is a full-fledged e-commerce platform designed to deliver fresh farm products—like eggs, milk, vegetables, and bakery items—directly to customers' doors. With live users, daily order flow, and a seamless shopping experience, it offers a complete solution for small-town grocery needs. The platform supports both retail and wholesale buyers, ensuring affordability, trust, and reliable service. Built for scalability and simplicity, AshaMart is helping digitize local food commerce with ease.
Key Features
- •Live Ordering System - Customers place real-time orders for fresh groceries, eggs, milk, and more with instant cart and checkout support.
- •Product Catalog & Filters - Category-based browsing (Bakery, Dairy, Vegetables, etc.) with real-time availability and pricing updates.
- •User Accounts & Order History - Customers can track previous orders, reorder frequently purchased items, and save delivery details.
- •Admin Dashboard - Add, update, or remove products; manage orders and inventory; view daily reports and customer insights.
- •Mobile-Optimized Design - Designed mobile-first for easy access by non-tech-savvy users, especially in small towns.
- •Payment Integration - Stripe and manual cash-on-delivery options supported for flexible local checkout.
- •Location-Based Delivery Zones - Admin-managed delivery area logic to ensure timely and accurate delivery scheduling.
- •WhatsApp Support Integration - Easy inquiry and follow-up via WhatsApp for customer service and order help.
- •Order Notification System - Admin and customers receive order updates via email or dashboard notifications.
- •Performance Optimized - Fast-loading, SEO-friendly, and optimized for local network conditions and lower-end devices.
Challenges
- •Low-Tech User Base - Designing a UX/UI suitable for users unfamiliar with e-commerce platforms and online shopping flows.
- •Inventory Synchronization - Ensuring real-time stock visibility across categories and avoiding overselling.
- •Payment Accessibility - Supporting both digital and manual payment methods to suit rural and semi-urban customer preferences.
- •Mobile-Centric Optimization - Keeping the UI fluid, readable, and intuitive on small devices with slow connections.
- •Daily Order Processing - Managing a growing volume of daily transactions while keeping the platform stable and responsive.
Solutions
- •Simplified Checkout Flow - One-step checkout designed with clear forms, local language hints, and flexible payment options.
- •Admin Inventory Tools - Built lightweight product management tools for quick updates and pricing adjustments on the go.
- •User-Centric Design - Used bold fonts, large buttons, and category icons to guide non-tech users through product discovery.
- •Performance-Centered Build - Deployed image optimization, dynamic imports, and MongoDB indexing to handle high-volume reads.
- •Manual Order Handling Option - Admins can manually create or modify orders via the dashboard to accommodate phone-based purchases.