Brand Bangladesh
Modern Lifestyle E-commerce Platform
Overview
Brand Bangladesh is a lifestyle-focused e-commerce platform dedicated to promoting Bangladeshi fashion and cultural identity. The platform brings together stylish clothing, accessories, and essentials for a modern audience that values tradition, craftsmanship, and affordability. Built with scalability and mobile-first design in mind, the site offers a seamless shopping experience with a bold visual aesthetic, optimized performance, and reliable local payment options. It empowers local manufacturers and celebrates Bangladeshi heritage through modern commerce.
Key Features
- •Responsive Product Catalog - Stylish grid-based catalog with dynamic filtering by category, size, price, and availability. Optimized for mobile and touch browsing.
- •Seamless Checkout Experience - Guest and account-based checkout flows with support for multiple shipping addresses and integrated payment gateways.
- •SSLCommerz & bKash Payment - Full integration with SSLCommerz for card, bKash, and mobile wallet payments, including transaction tracking and auto-confirmation.
- •Smart Inventory Management - Real-time inventory sync with auto-stockout handling, size and color variation management, and limited edition product support.
- •Promotions & Discounts - Built-in flash sale, coupon engine, and discount pricing management with promotional banners and countdown timers.
- •Order Tracking System - Customers receive email and SMS notifications at each order stage, along with live order tracking on the dashboard.
- •Customer Dashboard - Allows users to view order history, manage returns, update profile, and communicate with support via a ticketing system.
- •Admin Management Panel - Role-based admin access for managing products, users, orders, inventory, categories, and featured collections.
- •Blog & Brand Storytelling - CMS-powered blog for showcasing Bangladeshi culture, product origin stories, and styling tips.
- •Mobile App-Ready Architecture - Built using modular API endpoints for future mobile app integration (React Native or Flutter compatible).
- •Social Media & SEO Integration - SEO-optimized product pages, OG meta tags, and integrations with Facebook Pixel and Google Analytics.
- •Security & Speed Optimized - Implemented rate limiting, helmet.js, and optimized image loading via Next.js image component for fast performance and protection.
Challenges
- •Payment Gateway Localization - Ensuring compatibility with local gateways like SSLCommerz while maintaining a clean checkout UX.
- •Product Variant Handling - Managing size, color, and stock variations across thousands of SKUs without complexity in UI.
- •Performance with Large Product Lists - Maintaining fast loading times with hundreds of products and high-resolution images.
- •Branding with Modern UX - Balancing traditional cultural elements with modern UI trends to appeal to a wide demographic.
- •Inventory Consistency - Preventing overselling or duplicate orders during traffic spikes, especially during flash sales.
- •Cash on Delivery Logic - Handling mixed payment modes including CoD, while ensuring fraud prevention and logistical coordination.
Solutions
- •Local Gateway Integration with Hooks - Developed a custom hook-based integration with SSLCommerz and fallback methods for transaction retries.
- •Dynamic Product Matrix - Used MongoDB's flexible schema and Next.js ISR to dynamically build variant grids and reduce DB read pressure.
- •Optimized Lazy Loading - Implemented image preloading, skeleton screens, and content chunking to improve perceived performance.
- •Component Library for Branding - Created reusable design components with Tailwind CSS to ensure brand consistency across all screens.
- •Atomic Cart & Inventory Sync - Used atomic operations in the backend with order-level locking to ensure stock accuracy.
- •Custom CoD Risk Filter - Built a rule-based system to flag risky cash-on-delivery orders for manual review before dispatch.
React
TypeScript
Tailwind CSS
Node.js
MongoDB